This genre is one of the most lucrative kinds. Photographs are one of the most effective ways of communication in the world of fashion. Here, photography is used to bring attention to the clothes and the accessories. Models are exclusively selected to showcase products in the best way possible. Fashion photographers today, create the particular look either in natural environment or one that is created in the studio. Often, these fashionable photographs find their way in leading fashion magazines. These magazines cater to the niche crowd that loves to know the best in clothing and other fashion accessories.
Advertising photography is all about creating the right environment to highlight the product to be advertised, in the best way possible. The photographers generally come up with ideas or visuals. At times, design houses also brief photographers about the concept required, in order to obtain specific results. These photographs are always planned in coordination with the advertising firm.
Nature photographers are very much sought after by media houses. Works of these creative geniuses can be seen in magazines like ‘National Geographic’. Nature photography encompasses various other types of photography, such as:
Landscape Photography: These photographs mainly highlight the natural beauty of any place. It includes areas of wilderness, deserts, mountains, or even waterfalls.
Wildlife Photography: Photographers that specialize in wildlife photography spend many hours in the wilderness to capture some of the most amazing shots of animals against a natural backdrop. A photographer in this case, would need to be an ardent animal lover and know his way around in the wild.
Underwater Photography: Underwater photography is an interesting art form that explores a whole new world beneath the deep blue seas. It’s an extremely challenging task because a photographer should know all about swimming and scuba diving to capture the best images while clicking pictures in the blue waters!
Seascape Photography: Capturing nature in her many moods would be interesting for all lovers of the environment. A photographer who is dedicated to seascape photography should always lie in wait for the beauty of the sea to unfold. Here, the concentration is mainly on capturing various moods of the ocean, at different times of the day, or even in different seasons!
Photojournalism is all about telling a story about a particular event or incident through a single photograph. This genre of photography is used mainly by publications to represent the latest news. In this case, the photographer’s visuals and the writer’s story should complement each other. For example, if a writer is making a specific mention of a particular location in the story, the photographer can find innovative ways to capture the same on camera. Photojournalism can be further classified into:
Documentary Photography: Here, the photographer has to present an image that best represents the incident being spoken of, in true form. In this case, press photographers usually submit their images to the concerned publication. However, recently, press photographers from all over the world have started displaying their works at exhibitions as well.
Street Photography: This is all about capturing candid images of public places or even people in their natural element. A photographer, in this case, requires the skill to mingle with people and capture the best frames, without being conscious of people around. Henri Cartier-Bresson used the technique of wrapping the camera inside his handkerchief. Of course, one also has to consider the legal issues, as there are many places where this type of photography is prohibited for security reasons.
Celebrity Photography: Celebrity photography is all about capturing celebrities from various fields. Various media houses use such photographs – from publications (magazines, newspapers) to the online media. In this case, there are various ways of approaching the subject. In the first instance, celebrities are shot with meticulous planning in a studio or at an outdoor location, where the styling is well planned for; this includes the clothes, make up, and the accessories. Apart from this, photographers who specialize in celebrity photography also need to capture them at various functions or press conferences. Whereas, there is a third type of celebrity photography known as the paparazzi. This is about capturing celebrities on camera without their consent. These photographs are exclusive and often fetch a premium price for all photographers.
Sports Photography: This genre of photography is dedicated completely to capturing the best images in action, for any kind of sport. A photographer, in this case, should have the knack to capture stunning images on camera with great speed. There are many photographers who have dedicated themselves completely to this segment. These photographs are mainly used by publishing houses and other branches of media.
War photography is about capturing photographs that depict the situations at war in terms of the people or the particular instance. Here, the photographers are always at risk and often the target of the warring groups. Unfortunately this is the only way of creating war photography, but because of the fast moving and quick movements, most work is created on small camera’s such as old film camera’s which give a really good black and white effect.
Photography, presented to the public in 1839, was believed to create images that were accurate representations of the world. Photography was used to record historical information, but not always in the optimistic way that was conceived at the advent of the medium.The first war photographer was an anonymous American who took a number of daguerrotypes during the Mexican – american war, in 1847, of the occupation of Saltillo. The first known war photographer is the Hungarian- Romanian Carol popp de Szathmari who took photos of various officers in 1853 and of war scenes near Oltenita and Sillitra in 1854, during the Crimean war.
Portrait photography is all about capturing the mood of a person, with an emphasis on the face and expression of a person. This style of photography need not only be about professional models, it can encompass any kind of a person. Family portrait photographs are quite popular today. There are many creative ways a photographer can use to make a portrait photograph look stunning, such as setting, lighting and equipment. Many portrait photographers of today use studios and lighting to create high contrast and quality shots.
Portrait photography or portraiture is photography of a person or group of people that displays the expression, personality, and mood of the subject. Like other types of portraiture, the focus of the photograph is usually the person’s face, although the entire body and the background or context may be included.